This PDF datasheet from Microsoft, extolling the virtues of its Windows Automotive 4.2 embedded software for the benefit of carmakers, employs an image depicting the exhiliration of motoring: an open-topped sports car; an open road; a young couple with a suitcase tossed behind the seats, setting off for unspecified adventure but unable to contain their enthusiasm and thus forced to fling arms into the air. But look closer. The car is from decades ago: a 1960s Triumph Spitfire, by the look of the clocks and the flow of the wings either side of the bonnet.
Does automotive IT really square with this image? And could Microsoft not have found a picture more in keeping with the product it is pushing?
Freedom to spin
05 July 2005
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